Specialization Compulsory Requirements

61202   Business Communications

This course aims to develop students' ability to conduct effective communication across various administrative aspects. It covers all facets and methods of communication, including written, verbal, and non-verbal (body language) communication, as well as media communication (such as television and video conferencing). Key areas of focus include crafting messages and memos, telephone communication, job search strategies, résumé writing, and more. The course also prepares students to address and resolve communication challenges effectively.

61205   Purchasing and Supply Chain Management

This course covers various topics, including an introduction to purchasing and supply management, the organization of purchasing and storage functions, purchasing at the appropriate quality, quantity, and price, purchasing at the right time and from the right supplier, and inventory control. The course also aims to equip students with the knowledge of how to integrate all organizational functions in a way that cohesively supports the achievement of organizational objectives

61204   Human Resources Management

The course introduces students to the fundamentals and principles of human resource management (HRM) and its vital role in achieving organizational goals. It covers core HR functions such as workforce planning, recruitment and selection, training and development, performance evaluation, and compensation management. Additionally, it emphasizes the importance of enhancing job satisfaction, employee motivation, and maintaining a positive work environment to boost organizational productivity

61252   Digital Entrepreneurship

This course focuses on the creation and management of emerging digital ventures, covering entrepreneurial opportunity analysis, business plan development, and selecting profit strategies in the digital environment. It equips students with the skills to transform ideas into successful projects, as well as methods for securing funding and handling the unique challenges faced by digital entrepreneurs. The course also addresses topics such as innovation, digital marketing, and product development within digital startups

63202   Marketing Management

This course provides a comprehensive study of marketing management concepts and strategies. Course content includes analyzing internal and external marketing environments, setting marketing goals, developing strategic plans, and implementing marketing strategies. Topics include market segmentation, audience targeting, product positioning, and brand management. Students also learn how to monitor and evaluate marketing performance using various tools and techniques

61304   Production and Operations Management

This course addresses the concept and introduction to production operations management and its analysis, as well as strategies and demand forecasting within the operational management plans of industrial institutions. It includes facility location planning, strategic decision-making in operations, and the challenges faced by production operations management. The course covers break-even analysis, determination of production capacity in industrial institutions, facility location planning, internal factory layout, and work system design through an understanding of organizational production capacity

61302   Organizational Behavior

This course provides a comprehensive analysis of individual and group behavior within organizations and its impact on organizational performance efficiency. It focuses on introducing students to core concepts of organizational behavior, such as perception, values, attitudes, motivation, learning, personality, work stress, and formal and informal work groups and teams. The course also covers critical aspects including leadership, effective communication, organizational conflict, ethical behavior in the workplace, and cultural factors influencing organizational behavior. Designed to integrate theory and practice, the course aims to provide an in-depth understanding of how individuals, teams, and organizations function effectively. It addresses individual, group, and organizational dimensions—such as organizational structure, policies, and procedures—to achieve shared objectives and strategies

61306   Total Quality Management

This course aims to introduce students to the concept and fundamentals of quality management, with a focus on the importance of a quality culture within companies and its impact on organizational performance. The course covers the philosophy and principles of Total Quality Management (TQM), its dimensions, and the critical role of top management in embracing quality. It also discusses the strategic quality model and the importance of focusing on meeting customer needs and desires to ensure customer retention. Additionally, the course examines various TQM tools and their use in continuous improvement, clarifies international quality standards (such as ISO certification) that contribute to enhancing the quality of products and services, and includes topics such as supplier relationship standardization, employee empowerment, and activating quality teams. Furthermore, it provides insight into global quality awards, equipping students with a comprehensive understanding of quality applications within organizations.

61303   Small Business and Entrepreneurship Management

This course aims to introduce students to the concepts of small business management and entrepreneurship, with a focus on the importance of these ventures in supporting the economy and fostering innovation. The course covers the steps for establishing small businesses, from idea generation and opportunity assessment to business plan development and resource management. It also addresses essential entrepreneurial skills such as market analysis, product development, marketing strategies, and managing finance and risk. In addition, the course discusses the challenges entrepreneurs face and strategies to overcome them, featuring practical case studies and success stories from the world of entrepreneurship to equip students with the practical knowledge and expertise needed to successfully start and manage their own ventures.

61314   Bank Management

This course examines bank management from two main perspectives: internal bank operations and external bank operations. It highlights the importance of banks in the economy, their various roles, and the role of the central bank in overseeing commercial banks. The course covers the preparation and understanding of financial statements for commercial banks, applying financial analysis to these banks, and how banks manage various risks, particularly interest rate risk, liquidity risk, and credit risk. Additionally, it addresses the importance of capital adequacy within Basel standards. In terms of external operations, the course explores essential topics such as international transfers, letters of credit, and external guarantees

63306   Electronic Commerce

This course aims to introduce students to the concepts and foundations of e-commerce, focusing on how the internet and modern technologies are used to conduct business transactions. It covers topics such as electronic marketing strategies, electronic payment methods, and the development of online business models. The course also aims to equip students with an understanding of the challenges and opportunities associated with e-commerce, including security, privacy, and applications in C2B and B2B environments

61416   Organization Theory

This course examines the organization as a social system with specific objectives achieved through individuals and groups, utilizing mechanisms grounded in the organizational structure. This structure defines the methods of operation, communication, and decision-making. The course aims to clarify the concept of an organization, how to measure its effectiveness, and identify the different types of organizational structures and their dimensions. It also explores the impact of key determinants—such as the organization’s environment, technology, strategies, size, and the people managing it—on these dimensions, as well as the coordination mechanisms employed between the core components of the organization

61415   Control and Governance

This course aims to introduce students to the nature and concept of administrative control and its role in achieving good governance for companies and institutions. Governance and control also play a crucial role in combating corruption and inefficiency within a legal and financial framework

61401   Quantitative Techniques in Decision Making

This course aims to introduce students to the fundamental concepts and quantitative methods used in the decision-making process. It includes the study of analytical tools and mathematical models that assist managers in making informed and scientifically grounded decisions. The course covers topics such as linear programming, decision analysis, probability theory, and forecasting models, as well as data analysis and interpretation methods. It emphasizes the application of these techniques in various fields such as production, marketing, and finance, enabling students to understand how quantitative analysis can be used to improve efficiency and achieve organizational goals

61410   Strategic Management

The Strategic Management course aims to introduce students to the concept of strategic management and its importance in achieving organizational goals and enhancing competitiveness. The course covers the stages of the strategic process, including analyzing the internal and external environment, defining the vision and mission, formulating strategic objectives, developing strategies, and selecting the most suitable ones. It also addresses the implementation of strategies and the evaluation of strategic performance to ensure the desired outcomes are achieved. Additionally, the course focuses on strategic analysis tools and best practices that assist managers in making effective decisions in dynamic business environments.

61407   Project Management

This course covers an introduction to project management, project selection, project organization, project scheduling, resource allocation, project monitoring, and project review. It focuses on familiarizing students with the project life cycle, its various stages, and the activities involved in each stage, with an emphasis on the decision-maker's role in managing the different conditions surrounding the project.

61420   Cases in Management

This course focuses on managerial problems by analyzing these issues using scientific methods commonly employed in case analysis. These cases are addressed and solutions are provided through active participation and teamwork among students, in collaboration with the course instructor. The case study teaching method is considered one of the most modern and effective approaches in teaching management. It involves applying the knowledge, abilities, and skills acquired from other subjects to practically deal with related cases. This approach helps to shape students' personalities, enhance presentation, delivery, and communication skills, as well as develop critical and analytical thinking through role-playing and simulations

61405   Seminar in Business Management

This course involves training students on how to prepare graduation projects in the field of management through direct supervision and guidance. It aims to assist the student in selecting a research topic and applying scientific methodology to complete their project, starting from defining the problem, objectives, and hypotheses, to drawing conclusions and making recommendations. The student is required to explain the rationale for choosing the research problem and identify the research methodology they will use, in addition to analyzing, synthesizing, evaluating, and presenting information in the body of the research. The student's progress is monitored and evaluated by the direct supervisor, and the course concludes with a committee meeting to discuss and comprehensively evaluate the graduation project at the end of the semester.

61406   Practicum Applications

This course aims to provide students with the opportunity to apply the principles, concepts, and strategies they have studied in their field of specialization within Palestinian institutions, in real-world settings, based on a training plan approved by the college or department. The student is required to complete 200 training hours during the official working hours of the institution where they are placed. Field training is an organized practical activity carried out within a specified period, where trainee students apply the theoretical aspects they have learned. The purpose of the training is to develop students' skills and prepare them in both professional and practical aspects by providing them with hands-on experience, bridging the gap between theory and practice, and preparing graduates who are capable of innovation and excellence in their future institutions

Specialization Elective Requirements

63253   Introduction to Digital Marketing

This course covers the fundamental principles of digital marketing and aims to introduce students to the concepts and strategies of online marketing. The course includes topics such as digital marketing tools and techniques, digital attraction strategies, search engine optimization (SEO), social media marketing, content marketing, digital performance analysis, and the use of data in making marketing decisions. Additionally, the course addresses how to create effective marketing campaigns and measure the return on investment (ROI) in digital marketing

62209   Computerized Accounting

This course gives students an in-depth look at software packages currently in use by business enterprises for accounting and finance related functions.

62213   Principles of Macroeconomics

The Principles of Macroeconomics course covers national and global economic fundamentals, including output, unemployment, inflation, fiscal and monetary policy, and the AS/AD model. Students learn to assess economic trends, policy impacts, and the role of the labor market in shaping the economy

62221   Fundamentals of Insurance

The Fundamentals of Insurance course offers students a deeper understanding of risk management and the role of insurance in financial strategy. Topics include life, health, property, and liability insurance, policy structures, underwriting, and regulation. Students learn to use insurance in managing risk and supporting financial planning, preparing them for roles in finance and risk management

61311   International Business

The International Business Management course reviews the fundamentals of global trade and business management in an international environment, with a focus on foreign investment theories, the balance of payments, and exchange rates. The course discusses the impact of foreign investment on developing economies and covers dimensions of the international business environment, including political, legal, cultural, and social factors, as well as global financial frameworks and international markets. The course also includes strategic planning and organization in international business, with an examination of its functions and the basics of exporting, production, and resource procurement

64306   Public Relations

This course aims to introduce students to the theories, principles, and procedures underlying public relations practices. It covers the importance of public relations, planning PR programs, program elements, management’s relationship with various public, media, governmental, and private entities, research in the field of public relations, PR methods, and the mechanisms for implementing programs. The course also examines the current state of public relations in Palestine

63304   Consumer Behavior

This course aims to clarify the concept of consumer behavior online and the process of making electronic purchasing decisions for goods and services. It seeks to understand and analyze changes in consumer behavior, the learning process among consumers, and factors influencing it, such as needs and motivations, perceptions, attitudes, cultural influences, social classes, and reference groups. The course also focuses on the purchasing decision-making process for both final consumers and industrial consumers. Additionally, it covers topics related to the development of new products to meet changes in consumer behavior and ensure customer satisfaction

61315   Crises Management

This course aims to provide students with the knowledge and skills necessary to handle critical and decisive management situations. The course covers topics such as research and diagnosis, case studies, crisis planning and response, evaluating alternatives, studying and determining organizational requirements, decision-making, and analyzing the surrounding environment

61316   Etiquette and Protocol

This course covers the various concepts of protocol, the functions and tasks of protocol departments and sections in different ministries, government institutions, and private organizations, as well as the protocols for official visits and delegations. The course addresses diplomatic relations protocol and procedural work, reviewing diplomatic history and diplomatic language in messages from heads of state, ambassadors, oral and signed memorandums, and examples of such messages and memorandums.

61309   Management Information Systems

This course focuses on the concept of management information systems (MIS) and their essential resources, highlighting their importance in business organizations. It also covers an introduction to the types of MIS and the managerial levels associated with them. In addition, the course provides an introduction to the security, protection, and ethics of information systems, as well as an overview of the systems' life cycle

62300   Financial Management  II

Financial Management II builds on foundational finance concepts, focusing on advanced tools for strategic financial decisions. Key topics include the cost of capital, capital budgeting, cash flow estimation, risk analysis, capital structure, and payout policy, along with working capital and current liabilities management. The course also explores leasing as a financing alternative. By the end, students gain skills for complex financial roles and strategic corporate finance decision-making.

64401   Civil Society Institutions Management

This course aims to develop students' skills in leading service and operational activities within civil society. It introduces students to project management methods that focus on effectively developing and overseeing communities. The course emphasizes preparing and empowering students to take on leadership roles in civil society institutions and institutions. Additionally, it enhances students' skills in addressing complex administrative problems and crises faced by communities. The course also helps students develop strategic plans and advanced work systems for managing and organizing civil society organizations' activities

62405   Investment Analysis and Management

This course deepens investment knowledge, starting with a review of key concepts like risk, return, and time value of money. Students learn advanced strategies in portfolio theory, stock and bond valuation, and fixed-income securities. Topics include portfolio management, mutual funds, ETFs, and an introduction to derivatives, such as options and futures, equipping students with practical skills for strategic investment decisions

61412   Change Management

This course aims to deepen students' understanding of the necessity for planned organizational change in response to rapid transformations and continuous changes affecting organizations. It also seeks to raise students' awareness of the importance of organizational change and to develop their abilities and skills to successfully manage the change process by selecting effective change strategies and approaches that contribute to improving performance at the individual, group, and organizational levels. The course also addresses aspects related to resistance to change, including its advantages and disadvantages, and effective strategies to manage this resistance to ensure the success of the change process

61411   Knowledge Management

This course reviews the fundamental concepts, theories, and techniques related to knowledge acquisition, management, as well as its sharing and transfer. It also covers the main and subsidiary processes of knowledge management and their role in providing practical solutions to business problems. In addition, the course addresses the appropriate mechanisms for disseminating, applying, and developing knowledge within organizations.

62412   Public Finance

The Public Finance course introduces students to the economic role of government, focusing on how public resources are raised and allocated. Building on a basic understanding of microeconomics, this course covers taxation, government spending, public goods, and fiscal policy. Students will analyze the effects of government actions on economic efficiency, income distribution, and stability, gaining the tools to assess fiscal policies and their impact on society and the economy

61417   Business Ethics

This course reviews the fundamental concepts and issues in business ethics, aiming to enable students to understand and apply ethical principles in a business environment. It focuses on examining various values and principles derived from the humanities and management theories, along with analyzing ideas and perspectives related to business ethics and applying them in managerial practices and decision-making. The course also covers topics such as fair and unfair competition, responsibilities toward employees, society, and the environment, the importance of honesty and integrity in the business field, and the ethical stance of companies